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WHAT WE DO

We work with leaders, boards, and organizations navigating profound transitions— moments when strategy, identity, and technology collide.


Our role is to help them make sense of complexity, distill clarity from ambiguity, and articulate a direction that is both strategically sound and emotionally resonant. Where traditional consulting ends at analysis, we begin at meaning — the layer where culture, narrative, and purpose converge.


We combine experience across strategy, technology, and leadership advisory with a deep understanding of human and organizational psychology.


The result is a form of counsel that integrates analytical discipline, product imagination, and the human insight of psychoanalysis and art.

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HOW WE WORK

Every engagement is designed as a dialogue.


We help clients uncover the story beneath their strategy — the emotional logic driving decisions, the unspoken tensions shaping performance, the possibilities hidden behind resistance.


From there, we co-create analyses, frameworks, language, and choices that restore coherence between what a company does and what it means.

This may take the form of:

  • Strategic analysis & narrative design for boards and leadership teams

  • Cultural and identity transformation

  • Founder or CEO advisory on purpose, direction, meaning and implementation

  • Integration of human insight into innovation and AI strategy

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WHY IT MATTERS

As artificial intelligence accelerates, intelligence itself is no longer scarce — but meaning, courage, and coherence are.


Organizations that will thrive in this new age are those that cultivate clarity of purpose and depth of humanity.

Our work exists to help them do just that:


To think more clearly, feel more deeply, and act more wisely —


To transform not just faster, but truer.

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(c) Alfatti 2025

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